Groups with deep roots in the previous century have put much time and research into formulating a new ‘modern, fresh, clean' image Related content Is your brand slipping? For an association, having a long, storied history has its benefits, but it also poses a hazard: getting trapped in the past with an outdated image that seems much too "old economy." "A lot of these [trade group] brands have been around for a long time," said David Stevens, president and CEO of the Mortgage Bankers Association. And so, some associations that have been on the landscape for decades—or even a century—are modernizing their image to "rebrand." Just a few weeks ago Steven's MBA rolled… Read More